AgencyAnalytics also lets you create custom logins for your clients. This gives them real-time access to their SEO dashboards any time they need. This level of granularity lets you fully customize your SEO reports to make them visually appealing and easy to understand. AgencyAnalytics lets you set and track specific SEO goals for each client. But if you’re building something new or one-off, starting with a blank report or a premade template still gives you all the flexibility you need.
Enter your website’s URL and click on the Analyze button to get a site audit report for free. Also, make sure to use the following two FREE tools from Google for site audits. Screaming Frog SEO Spider is best SEO audit software that’s used as a website crawler by many SEOs around the world to perform technical SEO site audits. The Site Audit tool from Ubersuggest crawls up to 100 pages for free. But if you want to crawl more than 100 pages, you should go for their premium plans which are listed below. You can click on each one of those crawled pages links to rectify issues within your site for better crawlability.
Build an SEO Report Your Way
To evaluate mobile performance, run tests using tools like PageSpeed Insights. These tools can help uncover layout issues, poor interactivity, and slow-loading assets on mobile devices. Pay close attention to whether responsive web design works correctly, meaning your site adapts to various screen sizes.
Find and diagnose indexability issues
That’s why this step of the SEO audit checklist is extra important. Technical SEO involves SEO Anomaly optimizing the technical aspects of a website to meet search engine standards and improving organic rankings and user experience. Key components include optimizing site speed, enhancing mobile-friendliness, structuring URL paths, implementing HTTPS, and ensuring proper site crawling and indexing. Google Search Console is a tool that checks your site’s indexing status and how it appears on SERPs. It offers performance reports, your site’s indexing status, and insights into core web vitals like interactivity and loading performance. Use Google Search Console to perform an SEO audit and determine if you’re hitting target keywords.
Additional server configuration factors
Google Trends is a free, handy SEO tool for checking the popularity of a keyword and other related keywords or topics. You can also compare the search volume of different terms over time. Who are your competitors, and how can you outrank them in the SERPs? To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more.
- If you’re white labeling reports or doing really complex things with large data sets, this is really handy.
- It’s like spending time and money on great content, only to have small website mistakes ruin it.
- For example, the main pages you want to rank will always take priority over pages you don’t want to index.
- That means the faster your site is, the more likely Google is to reward you with strong organic rankings.
- With Google Analytics on all of your pages, you can move to the next step of a site audit.
It finds issues that may be hurting the site’s rankings and provides opportunities to improve them. Meta tags, such as title tags and meta descriptions, are essential for SEO. They help search engines understand the content of your pages and improve click-through rates from search results. An audit makes sure they are properly optimized for relevance and length. By tracking results, you can measure the impact of your audit (e.g., increased rankings, traffic, and engagement).
Determine if CSS and JavaScript files can be combined or if modern HTTP/3 protocols are in use to allow multiple requests to process simultaneously. Review your files for unused CSS or JavaScript that could inflate load times and unnecessarily increase file sizes. Investigate whether file compression, such as Gzip or Brotli, is enabled to compress assets served to users. Tools like Google Lighthouse can detect if compression is missing and identify files contributing to slow load times.
Purchase a paid Site plan to publish, host, and unlock additional features. Build completely custom, production-ready websites — or ultra-high-fidelity prototypes — without writing a line of code. We can typically get an SEO audit complete in 10 to 14 business days. We designed our on-site optimization service with businesses like yours in mind that lack the resources or skill to apply all of our proposed changes and edits.