Spend the time getting it right and reap the rewards in rankings. The order a keyword is searched for and where it appears on your page affects rankings. People often use variations of a search term although they have the same user intent. Research the topic thoroughly and make sure you understand the search intent of the keyword (or SEO Anomaly topic) you’re targeting.
Optimize Your Website’s Navigation With Clear Categories
Connect with WebFX to get a digital strategy for your business. For more guidance on domain names and this type of SEO, read our guide on choosing a domain name for SEO. Our on-page SEO services are tailored to your needs and will help you increase revenue for your business. There’s a lot you stand to gain from a successful off-page SEO campaign.
This tool will identify any issues with your on-page SEO in order to increase organic traffic to your website. Try Shopify for free, and explore all the tools you need to start, run, and grow your business. Search engines view Off-Page SEO signals, like backlinks and social engagement, as indicators of a website’s authority and relevance. This blog will explain both in detail and how they complement each other for better rankings.
Step #1: Create a List of Keywords
Invest in good practices and avoid shortcuts for sustainable SEO success. Before diving into the checklist for on-page SEO, it’s essential to understand the critical elements that require attention to optimize your B2B website effectively. Each of these components plays a vital role in how search engines assess your page and how users interact with your content. High-quality images are usually large files that can slow your site down, and that’s a problem. Using smaller image files and giving them descriptive names, captions, and alt tags will favor your SEO. For one, you’ll make your site more accessible, so it’s helpful for a wider audience.
After all, pages ranking well in search results appear more often in AI Overviews. Make sure you use a unique title tag for every page to inform search engines and users what each page is about. Long-tail keywords are specific, and typically longer phrases, that users might enter into search engines when looking for highly niche or detailed information. Your title tag gives search engines a high-level overview of what your page is all about. This means it’s arguably one of the most important on-page SEO factors. Schema markup (structured data) helps search engines better understand your page.
At SeoProfy, we believe that a personal approach to each client and custom strategies can lead to results that overcome all expectations! You’re welcome to check this SEO case in a highly competitive niche, where our team managed to accelerate organic traffic from 1,200 to 4,000 per day in 12 months. People will access your site from mobile devices, like smartphones and tablets.
However, don’t go overboard by trying to stuff in multiple keywords for purely SEO purposes. It’s also important to watch out for repeat keywords in different subfolders. Or if you’re trying to rank for “best restaurants to try in Portland,” that could indicate Google wants a list, so formatting your content in bullets could help. Your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose. Content should not be created for the purpose of ranking highly in search alone.
They think their “link juice” will spill out to other websites and their authority will suffer. In the following chapters, we’ll go step by step through all of these factors. Here’s a list of the 12 important on-page SEO factors that have a direct or indirect influence on the success of your website. On-page SEO refers to the optimization of website structure and content – anything that is on the page (as opposed to off-page SEO). Before we dive into the specifics of on-page optimization, let’s answer some basic questions you might have when starting with SEO. Unlock the power of advanced SEO tools and data-driven insights.
On-page SEO consists of technical optimization to a big extent. For many, it is just a necessary evil, but knowing the fundamentals is actually not that difficult. On-page SEO should be be done even if you rank #1 in the search results because SEO is an ongoing process. The MozBar SEO toolbar shows you relevant metrics right in your browser, as you surf the web. Learn how to connect search, AI, and PPC into one unstoppable strategy. Search engines still include your URLs in your overall score – they just don’t hold the same prominence they once did.
- So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers.
- The most common schema for SEO is product schema, which allows search engines to show product prices, availability, ratings, and sizes directly in their results.
- Also, the planning stage allows you to perform better target audience research so you can ensure that your content remains interesting for both real-life users and search algorithms.
When on-page SEO is paired with our link building services, you have a proven and powerful combination. Everything SEO-related that doesn’t take place on a website is considered off-page SEO. Among other things, backlinks, social media, and local citations are all aspects of off-page SEO.