Or test out adding a call to action to a few relevant articles that get a lot of traffic each month. Just don’t go crazy and start putting CTAs everywhere or it could backfire. Many businesses get into content marketing with the goal of generating leads and sales from their content. However, some businesses may discover that their content does not directly generate new leads or sales.
What Is Technical SEO?
- This means you can get more traffic… without needing higher rankings.
- Once you have an XML sitemap file, it’s recommended to submit it to Google Search Console so that you can access additional data on the status of your site.
- For example, let’s say you were going to publish a blog post optimized around the keyword “best mattress”.
- This will likely result in them leaving immediately, causing your bounce rate to go up.
Google’s algorithm is a complex system that retrieves the most relevant data to deliver the best possible results for a search query. The algorithm considers over 200 factors to determine rankings, and the list is constantly updated. Yes, you can do SEO yourself, especially if you run a small to medium-sized website and have the time and willingness to learn. There are plenty of online resources, tools, and communities that can help you get started.
If I were trying to launch HubSpot for the first time, I would look up “marketing software,” our product’s head term. With the advent of search AI and AI-generated content, we must implement new approaches to keep our sites ahead of unprecedented competitive challenges. These days, most businesses understand the basic concepts of SEO and why it’s important.
High organic SEO rankings and PPC ads can increase brand awareness and credibility. The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best. That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering. This combination allows search engines to sift through massive amounts of information and bring the most relevant results to your fingertips in seconds.
Keyword Research and Competitive Intelligence
For businesses that want to bring in expert help selectively, hiring freelancers can SEO Anomaly be a reasonable solution. Freelancers typically specialize in specific areas of SEO, such as content creation, link building, or technical SEO. Costs can vary significantly, typically ranging from $50 to $300 per hour, depending on the freelancer’s experience and the complexity of the project.
Actionable Steps to Improve Your Google Rankings
Link building refers to the process of acquiring links from other websites back to your own with the goal of driving traffic to your website. Specifically for local SEO, this involves acquiring backlinks from other relevant local businesses or organizations. Site speed and performance are also important factors in increased rankings for your website with mobile-first indexing. Apart from user satisfaction, increased site speed for your website will signal to search engines that your site is optimized for mobile, which positively impacts your search rankings. A well-crafted local SEO strategy is a crucial component of any digital marketing plan for brick-and-mortar businesses. By optimizing for local search, these businesses can specifically target their geographic areas, making it easier to attract and engage with local customers.
Fannit also offers help with landing page development, SEO copywriting, ad copy, PPC advertising or social media marketing. In addition to the typical digital marketing services, Fannit provides SEO consulting, which may include suggestions to some businesses to hire in-house SEO experts. Similarly to webpages, LinkedIn profiles earn higher search rankings thanks to external backlinks. The more links from other websites that point to your profile, the higher it will appear in search results.